For over 70 years, ACH Group has been supporting our seniors with quality home care. But the brand currently exists in a highly crowded market, and without a clearly defined and recognisable message, ACH Group’s story was starting to feel a little… well… old.

With new government regulations giving people more control and choice over their home care - including the ability to choose their provider - it was the perfect opportunity to revitalise ACH Group’s brand and clearly communicate their offerings to the market.

For many in our senior communities, their home is the cornerstone of their life, playing an important role in their overall identity. So, when seniors begin to feel that they could use some support, they often resist, as it comes with the perceived notion of losing independence.

Over time, life can sneak up on you. The small things that were once easy become just that little bit more challenging. Retiring the stigma that home care means losing your independence, we wanted to demonstrate that Support at Home with ACH Group will simply make life easier, because a little help can be a big help.

Using a bit of humour and poking a little fun at life itself, we exaggerated those everyday scenarios that catch us off guard. With the right blend of heartfelt messaging and relatability, we created moments that felt both entertaining and emotionally grounded.

The campaign didn’t shy away from the realities of ageing, but instead reframed them as universal human experiences that everyone could see themselves in. Through this, we were able to break down the barriers around the idea of home care, reframing it as approachable, memorable, and importantly, trustworthy.