Peter Shearer has been a staple of menswear in Adelaide since 1966. Noticing a recent shift in the retail landscape, they knew they could be doing more. Our task was to reposition the brand to capture a broader market, increase consumer engagement, and reignite men’s desire to dress meaningfully.

Clothing changes the way people feel, and we all share one thing in common - a desire to feel confident. Promoting the idea that Peter Shearer isn’t just fitting men with clothes, but fitting men with confidence, we positioned the brand as a place men could confide in. We wanted people to be able to turn to Peter Shearer for guidance as a coach, enabling the customer to be the gamechanger.

To make sure the creative reflected the new brand positioning, we were bold but approachable. We infused charm, trust, and wit to reposition the brand as a leader in the field. What followed was an integrated campaign across print, digital, video and social that perpetuated a single theme – confidence.

The campaign has been receiving positive feedback all round. The new branding has also given the Peter Shearer team a fresh identity and a sense of assuredness - a tailored fit to their talents, expertise and professionalism.