CALLIE is a Communications, Advisory and PR Agency. In 2022, the brand underwent a brand overhaul and changed from Callie Rose Communications to simply CALLIE. Having not invested in the new brand since the change of name, CALLIE wanted to refresh and evolve the brand to better reflect their shift in core values from a PR focus to a more integrated communications approach.

At CALLIE’s heart is a passion for what they do. Their evolution into areas like brand and business growth, and crisis and reputation management, puts them in a real leadership and guidance role, which needed to be reflected both visually and the tone of voice. The ‘north star’, which became a new visual element of the logo, is a demonstration of that guidance.

Positioning CALLIE as a North Star for their clients, the design introducing elements that symbolise light and movement – subtle gradients, dynamic lines, and a balanced, yet forward moving composition. The typography, colour palette and tone of voice maintains sophistication and approachability.