Rebrand Arts South Australia to reposition the entity as a renewed, future facing leader amplifying the creative sector through their landmark new policy.

This logo would likely be locked up with many stakeholders and need to represent all the many organisations they support. We aimed to develop a logo that was simple to be memorable, distinctive and relatable to the diverse group that make up the arts, cultural and creative industries. 

The ‘C’ represents creativity in all its forms, with a palette of contemporary colours that reflect the creativity of the state and its vibrancy, while also recognising the First Nations people’s place at the heart of it. 

The ‘C’ shape itself appears as an intertwined ribbon, a treatment that represents creativity and community that lives within our State’s DNA. 

The brand was so well received by our government that the premier himself launched it. The visual power of the brand raised the impact of the supporting policies.