Following a recent brand refresh, EC Carpets wanted more social media presence, increased awareness of their premium carpets and more sample orders for both end users and commercial clients.

Create platform-native content that inspired users to elevate the comfort and aesthetic of their next project through EC Carpets, and push this content to the decision makers of building and renovation projects.

Carpeting is not just an aesthetic. It protects families, keeps people warm and provides a fundamental layer of comfort. We leaned into these factors, utilising imagery and copy focused on the tactile nature of carpet, highlighting EC Carpets’ ability to transform any space to the customer’s liking.

We had immediate impact, growing their TikTok following from 33 to 1,033 in 60 days. With increased awareness, came an increase in sample orders. In three months, we increased monthly sample orders by over 72%.