End Food Waste Australia was initially split into two enterprises – a research facility called End Food Waste CRC and a business network called Stop Food Waste, both designed to tackle food waste in Australia. A decision was made to merge the two brands to become a united force. We were contracted to undertake this endeavour.

To inspire and educate, we needed to take a leadership position towards a more resilient food system. Our journey started with creating clarity around the core values and principles, while delivering personality and character. The new brand needed to be clear, concise, and appeal to all target audiences - from government to industry, businesses, and consumers.

A clean, modern brand was developed to embody the drive, dedication, expertise, and commitment of the team and mission behind End Food Waste Australia. The rebrand included brand identity, name, logos, tone of voice, brand guidelines, collateral, videos, presentations, socials, and a powerful new website.

The new branding created a refreshing sense of simplicity, clarity and energy within the organisation. The EFWA team has been able to leverage the brand messaging, increasing media talk about food waste, even changing the language to incorporate ‘end food waste’ when addressing industry action. The new brand has also encouraged food industry to take further action.