Oakford Homes is one of the most recognisable names in South Australia for building custom residences. They are also a hugely experienced land developer. The industry just didn’t realise it. We were tasked with creating a new brand for Oakford Homes’ land development business to convey the same trust and capability of the Oakford name.

We wanted to ensure the positive equity from the Oakford name was referenced in the development business name, so with this in mind, we settled on a simple but fitting name – Oakland. Oakland isn’t about size, scale or who has the biggest ‘developments’ - it’s focused on creating great communities for South Australians to thrive; paving the way for a better future. 

With a grounded and natural aesthetic, our new brand felt comforting and familiar, while being inspiring and idealistic. The platform also needed to flexible, working with a range of other brands, including the Oakford Homes brand. From a new logo to typography, brand colours, taglines and a narrative to match, we made sure people knew there’s a lot to love at Oakland.