Prior to SA Your Way, there wasn’t an interesting or exciting-looking destination for those considering a move to South Australia that reflected the type of life you could lead. Instead, there were hyper-polished, stuffy-looking government websites and personal blogs.
STRATEGY
Offer those considering a move to South Australia the first step into life in SA. Combat preconceived notions about the state and deliver this message in a manner which makes people reconsider what they 'know' about living SA.
CREATIVE EXECUTION
Government ads are often considered from a purely functional and informational perspective. In contrast, we delivered an ecosystem that surprises and delights, providing insight into what life is really like in SA, influenced by a Mondrian style.
RESULTS
Going live with a soft launch, all key stakeholders were happy and impressed. The fun and vibrant website has positioned the state as an appealing place to live, picking up a design award along the way.
Where's the Black Sheep?
We've turned it into SAUCE.
