SAPOL
Selfish Prick
.
35%
Reduction in drink driving
82%
Campaign Awareness
100%
of the target audience felt ashamed of their previous drink driving behaviour
CHALLENGE
STRATEGY
CREATIVE EXECUTION
RESULTS
AMI JUDGES COMMENTS
35%
Reduction in drink driving
82%
Campaign Awareness
100%
of the target audience felt ashamed of their previous drink driving behaviour
SAPOL
Selfish Prick
Where's the Black Sheep?
We've turned it into SAUCE.