The convenience of ready-to-drink beverages has seen them grow rapidly in popularity over the past few years, resulting in a profusion of new brands and flavour profiles. With the amount of competition now existing in the sector, our goal was to make sure the 23rd Street brand stood out from the crowd with substance and credibility.

With a bold, distinctive and iconic look, the 23rd Street brand features unique label designs that almost make drinking a fashion statement. The strategy here was clear - amplify the beautiful packaging, let the product do the talking and turn the 23rd Street range into this season’s must have collection.

Flaunting its aesthetic charm, The Spring/Summer Collection puts 23rd Street’s bold, flamboyant cans front and centre. Designed to look as good in your hand as they taste, these are more than drinks, they’re the perfect summer accessory.